Integrating CRM with enterprise level mobile apps can be beneficial to businesses

Mobile phones are considered as one of the most direct avenues of marketing products and services by contemporary marketers. In fact, smart mobile devices have a great impact on the way businesses keep their customer informed. When it comes to addressing the issues or providing customers with what they expect, CRM plays a major role in determining the expectations of customers. However, in the mobile app arena integrating CRM has been quite a challenging task to the app developers.

Integrating-CRM-with-enterprise-level-mobile-apps

Although mobile app strategists have been trying for quiIn fact, the trick lies in the discovery of ways to extract the personal data from the customers. Either enterprise mobile app consultants or the app developers should be creative enough to implement the strategies to make users participate in providing essential data that could be of help in improving the business.

One remarkable way of obtaining personal information of the customer is demanding them during sign up. For example, Budweiser allows users to sign up in order to use its mobile apps only if the user provides his/her date of birth. Users reviews on the idea show that the move has been well received by them. Since the beverage company also deals with alcoholic drinks, users don’t mind in providing the information demanded by the mobile app of the company. There are a few other good examples of gaming apps that make it compulsory for the users to provide some of their personal data before entering the premium levels of their games.

In fact, the trick lies in the discovery of ways to extract the personal data from the customers. Either enterprise mobile app consultants or the app developers should be creative enough to implement the strategies to make users participate in providing essential data that could be of help in improving the business.

If you have some great ideas of how to include the important features of CRM in the enterprise level mobile apps, please feel free to share your thoughts with us as comments.