How The Healthcare Sector Is Embracing Mobile App Technology In 2015

Here we are with our third installment of our Mobile App penetration across industries.

As a reminder, the first in the series was the State Of Mobile App Adoption Across Industries that elaborated the overall impact of the mobile application, followed by The Impact of Mobile Apps On Retail that focused on the Retail Industry.


Mobile Use


The next industry we have chosen to discuss is Healthcare, for the reason that it touches lives, in a very real way.

So, how are mobile apps being used in the healthcare? And how are they overcoming the stringent medical measures in place? What about the reception they’re garnering from the care-givers and the patients? What advancements will the mobile apps make in healthcare? We’re glad you asked! And we’ve got the answers.

True to the word that healthcare is about a personal touch, the touch gets even more personal with the advent of mobile apps.

The Android and the iPhone giants have already recognized the potential for healthcare apps and have developed several, with most being welcomed with a rousing reception globally.

For example, consider the findings from Juniper Research that showed the successful adoption of Health and Fitness Smart Wireless Devices and the revenues they have yielded.


Service revenue from Health and Fitness Smart Wireless Devices ($m) split by 8 key regions in 2019 – $1.8 billion

Service revenue from Health and Fitness Smart Wireless Devices

Source: Juniper Research


When we focus on the mobile app adoption, the results are also very positive. According to a 2014 report published by the PwC on the mobile app adoption and usage with respect both the care givers and receivers perspective, it has been very encouraging and looks like it is only likely to grow.


The graph sheds light on the medical practitioners acceptance towards using mobile apps as a data source for patient data.

graph sheds light on the medical practioners

Also, an 86% of clinicians believe that mobile apps will be of vital importance for patient health management over the next 5 years

The categories of apps that are fast becoming popular and widely accepted are:


Source: HRI Clinicial Workforce Survey& HRI Consumer Survey,PwC,2014


Some of the findings that have changed the way healthcare technology will function:

  • A FICO study conducted globally revealed that 80% of patients prefer using their smartphones to interact with their healthcare providers
  • While, a PwC report read that half of doctors believe e-visits could potentially replace 10% of in-office patient appointments and…
  • Around 75% of doctors said they would recommend an app to track and monitor chronic diseases such as diabetes
  • An IDC report also read that by 2018, in the process of improving consumer experience, 65% of healthcare organizations will switch to     mobile-based services
  • Globally, 70% of healthcare organizations will invest in consumer- facing mobile applications in an attempt to reduce the healthcare costs related to patient management

With increased investments, newer opportunities and more innovative ways of using mobile apps, industry changing advancements are expected. We have listed a few of them here…


While the concept of “do-it-yourself” has already gained traction, the FDA is taking steps to boost it further. In fact, the FDA is expected to review a record number of apps that are developed at serving multi-purpose treatments/diseases. Some of these apps are even remotely controlled and monitor medical devices, allowing users to track their fitness data.

Apps to be armed with artificial intelligence (AI)

Though mobile apps have been around for some time now, they’re not done evolving. It’s thought that soon apps will have some form of AI, even capturing human behavioral data and analyzing it in real-time. This could even reach the next levels of integration with unified communication based technologies.

Real time advice from anywhere

The audience response system will see some good traction, wherein the users will be able to receive real time consultation from experts.

Prescription-only apps

Yes, you read it right. Expect prescription-only apps very soon, with a pilot already in-place for the type 2 diabetes. The concept has coined the name, “Mobile Prescription Therapy.” This will be a hot app, for sure.

Field-based medical teams to have mobile apps

This one’s for the remotely-based health care professional, wherein the mobile apps will be integrated with complete back-office systems and a central core that will help eliminate duplicity and paper works.

This sure looks like a good place the mobile technology to flourish.

While you keep pondering upon the in-roads mobile apps have made in the healthcare sector, we’ll be quickly back with the focus on another industry.


Happy App-ing!