Google, on recognizing the fact that 60% of Google searches are done via mobile, is set to adopt to this shift by developing an algorithm that will help rank mobile friendly sites in the mobile search results. Hence, Google’s introducing algorithms to find mobile-friendly web pages and the App Indexing that’ll sort out content best appropriate for your device.
On April 21, 2015, Google will start rolling out the new algorithm worldwide, affecting mobile search in all languages globally.
If think you already have a mobile optimized website, make sure you run a check on the following tests recommended by Google to be aware of how the Googlebot see your site:
- Test your pages with the Mobile friendly test
- Access the Mobile Usability Report with your Webmaster Tools account to get a list of issues across your site
Zineb Ait Bahajji,a Google Webmaster Trends team member, is believed to have said that the new algorithm will have more of an impact on search rankings than either Panda or Penguin.
Though there are not many details available, it’s a given fact that the algorithm is sure to have a big impact. It will be interesting to see what new factors will be added, what type results will be added and how exactly it willaffect the search results.
For those who are not yet on the mobile optimization radar, then this is the time.
How to get ready:
- Check if all your web pages are mobile friendly even if built to be responsive, as Google now cares more on the users’ mobile experience and is not device specific. Don’t forget to check the navigability, as well.
- Ensure Google’s mobile bots crawls your site. If not, there’s work cut out for you.
Google also aims achieve relevant app content in the search results.
Google has already begun (from February 26, 2015) using the information that’s been indexed from apps as a ranking factor (from signed-in users with app installation). Thus, the results now will be showing results from them in search.
For a step by step guide click on this link.