It is an undeniable fact that mobile technologies are gaining momentum among both businesses and consumers. According to researches, apps play a major role than the mobile devices in the business mobility. Experts, in business mobility, consider Bring Your Own Device (BYOD) as one of the most important shifts that empower the common man in a pragmatic manner. It is a well known fact that productivity is the main concern of enterprise mobile apps. To be plain, mobile apps act as a front end to the enterprise system within the premises and the actual heavy lifting happens in another location. Although web apps are cheaper and can be accessed from any part of the world with just an internet connection, currently they are not very user friendly. This is one of the reasons why many enterprises opt for native or hybrid mobile apps.
It is obvious that enterprise mobile apps open a plethora of opportunities to improve productivity in the enterprise mobility solutions arena. Switching over to the social and emotional designs while developing enterprise mobile apps is the right way to utilize the opportunities to the advantage of both enterprises and app development companies. Undoubtedly, the first and foremost place to look for contemporary trends is the consumer centric applications. This is where enterprise mobile app developers will be able to catch the glimpse of innovative behavior paradigms. Since consumer apps focus on social and emotional behavior patterns, many of them of very successful in achieving their goals to the fullest.
Expert mobile app consultants consider that applying social and emotional designs while developing enterprise mobile applications would greatly increase the efficiency of the enterprise level apps. Contemporary enterprise mobile apps are focused on productivity, however, the presence of the social and emotional quotient is completely absent. Adhering to the principles of social and emotional designs while building enterprise mobile apps would further engage the employees in an efficient manner. According to enterprise mobile app consultants four elements that could drastically increase the efficiency of the enterprise mobile apps include scope, engagement, execution, and delivery.
In the enterprise arena, it should always be mobile-first approach. Having a mobile app for the sake of it is not the right way to go. In fact, the primary purpose of the app revolution is to eliminate the bad web experience. It is important for the enterprise to realize that apps need not be as exhaustive as their web counterparts. Instead, their features and functions should focus more on the mobility needs of the business. As far as engagement is concerned, experts consider that delivering value quickly is the way to keep the users engaged. Although, user login is considered as a security measure, experts feel they can hinder the user engagement to quite an extent.
One good example of quickly engaging users is the twitters hyper-alert system that keeps the user partially engaged but in a continuous manner. When it comes to execution, experts feel it is about the look, feel, and experience. Although UI/UX designers deliver the best possible interface, experts feel that including emotional design could have a better impact on the users. One other important aspect of enterprise mobile app is keeping the users informed or at least providing the illusion of being connected to the network all the time. Native applications perform well in providing the users with realistic information even when they are not plugged into WiFi. To know more about applying social and emotional design to enterprise mobile apps, contact us.